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NASCAR Hologram Rewards

Frequently Asked Questions.

Learn more about NASCAR's Hologram Rewards program. If you have a question that is not answered here, please contact us.


What is The NASCAR Hologram Rewards Program?

The NASCAR Hologram Rewards Program is a platform that rewards fans who purchase Officially Licensed NASCAR products. By entering the codes found on the hologram labels attached to Officially Licensed NASCAR products fans gain access to eGift rewards and the chance to enter sweepstakes for awesome prizes. EGifts include discounts and memberships from official NASCAR partners. Sweepstakes are held on a daily, weekly, and monthly basis with a grand prize sweepstakes each year. Click here to start entering your hologram codes today.

What is the Official NASCAR Hologram?

In 2005, NASCAR launched a program requiring its licensees to utilize a holographic sticker on all products. The hologram was the first step in a proactive approach designed to curb the distribution and sale of counterfeit goods. Today, a new and improved hologram, designed to more effectively protect fans who are purchasing and retailers who are selling NASCAR-licensed merchandise, features an enhanced enforcement system created by OpSec Security. OpSec is the world’s leading provider of anti-counterfeiting and brand protection management programs, and counts among its clients Major League Baseball, the National Football League and the National Basketball Association.  More information about OpSec can be found on their website at www.opsecsecurity.com. 

New Hologram

NASCAR Hologram 2018

New Hangtag

NASCAR Hangtag 2018

2014 Hologram

NASCAR Hologram 2014

2014 Hangtag

NASCAR Hangtag 2014

Legacy White Hangtag

Legacy White Hangtag

Hologram 2013

NASCAR Hologram 2008 - 2013

Old Hologram

This Hologram style has been out of circulation since 2008. Please contact realproduct@nascar.com if you find merchandise with this sticker.

Where do I get a code?

All officially-licensed NASCAR merchandise sold at your favorite retailer (online or in-store) will have a hologram either on the hangtag or directly on the item. The code is embedded on the hologram and should be easy to read. If you purchased merchandise without a hologram, go ahead and test out our system with sample code F123456789 and be sure to look for the hologram next time.

What is the difference between officially-licensed NASCAR products and unlicensed products?

Counterfeit merchandise does not have authentic marks and is not licensed and approved by NASCAR, its drivers or its teams. Colors, logos and names are often not correctly displayed and ultimately counterfeit merchandise supports only one entity - the seller - while officially licensed products support sponsors, drivers, teams and NASCAR.

How do I redeem my hologram codes?

After purchasing Officially Licensed NASCAR product look for the hologram label. Go to nascar.com/hologram or scan the QR code on the label to be taken directly to the website. Create an account and click register holograms. From there, enter the specific information about the hologram code and you will be given the opportunity to select from the active sweepstakes to enter. You must enter the sweepstakes at the time you register your hologram. After agreeing to the terms of service you will be given the option to be taken to the eGifts page where you can then select from the partner eGift rewards. EGifts may be accessed at anytime under the profile page.

What if I didn't get all my E-Gifts?

Sign into NASCARHOLOGRAM.com (not the same as NASCAR.com) and click on "Profile". Scroll down to the "Your Sweepstakes, Holograms, and eGifts" section and under the Holograms tab click "Redeem Now"

Does my hologram allow me to enter sweepstakes and redeem for egifts?

Hologram codes allow for you to enter sweepstakes and redeem for eGift rewards. Sweepstakes entries must be made at the time a hologram code is registered, but eGifts rewards may be selected at the time a hologram code is registered or accessed later under the profile page.

How do I see all my redeemed E-Gifts?

Sign into NASCARHOLOGRAM.com (not the same as NASCAR.com) and click on "Profile". Scroll down to the "Your Sweepstakes, Holograms, and eGifts" section and under the eGifts tab you can access all past eGifts

What if my Hologram starts with a 'A'?

If your code(s) begin with the letter "A", those holograms are part of the old Official NASCAR Hologram program (which is still valid). This hologram style has been out of circulation since 2008. Please contact realproduct@nascar.com if you find merchandise with this sticker.  Due to upgraded security measures and border patrol regulations, those codes cannot be used for this promotion. Please use this free code Hologram ID: F123456789.

What if I don't see a Hologram on my NASCAR product?

If you NASCAR item does not have a hologram, it may be counterfeit. Tell us everything you can about what it is, where you saw it, and the name of the retailer or seller. Email us the details.

For fans that don't have a hologram, please feel free to use this free Hologram ID: F123456789.

What if I don't remember my NASCARHologram.com password?

Click "Sign In" and underneath the user name and password boxes click "Can't Remember Login"

What if I didn't receive my NASCARHologram.com password?

If you do not receive your password within 2 hours after requesting it, there are 3 possibilities:

  1. You have entered an incorrect email address.
  2. You do not have a NASCARHologram Account. Please note that your NASCAR.COM account and your NASCARHOLOGRAM.com account are not the same.
  3. Check your spam filters. Also, make sure to add nascarsweepstakes@opsecsecurity.com to your email program's "approved senders" list.

What if I live in Canada?

Due to Canadian law, if you are a Canadian resident, we are only able to offer you the instant e-gift at this time. Please use this free code, F123456789, to obtain an e-gift of your choice at NASCARHologram.com.

Report counterfeit merchandise

Anytime you are shopping and you see merchandise that doesn't have an Official NASCAR Hologram, go ahead and tell us everything you can about what it is, where you saw it, and the name of the retailer or seller. Email us the details.


Last updated on 8/1/2018 8:57:55 PM