Frequently Asked Questions

What is this?

The Official NASCAR Hologram. NASCAR is working very hard to bring as much value as possible to you, our loyal fans. More importantly, we want to make sure you know the Officially Licensed NASCAR products are quality you can count on.

What is the Official NASCAR Hologram?

In 2005, NASCAR launched a program requiring its licensees to utilize a holographic sticker on all products. The hologram was the first step in a proactive approach designed to curb the distribution and sale of counterfeit goods. Today, a new and improved hologram, designed to more effectively protect fans who are purchasing and retailers who are selling NASCAR-licensed merchandise, features an enhanced enforcement system created by OpSec Security. OpSec is the world’s leading provider of anti-counterfeiting and brand protection management programs, and counts among its clients Major League Baseball, the National Football League and the National Basketball Association.  More information about OpSec can be found on their website at www.opsecsecurity.com.  OpSec's new enforcement system allows NASCAR and its licensees to equip ICE (Immigration & Custom Enforcement) officials and other agencies to track serial numbers on the holograms, more easily discover counterfeit holograms, prevent affiliated merchandise from entering the country and investigate bogus products sold in foreign countries. Merchandise not carrying the label or hangtag may be identified more easily as counterfeit or infringing, and subject to removal from sale and/or possible legal action.

New Hologram

NASCAR Hologram 2014

New Hologram

NASCAR Hangtag 2014

New Hologram

NASCAR Hologram 2008 - 2013

Old Hologram

This Hologram style has been out of circulation since 2008. Please contact realproduct@nascar.com if you find merchandise with this sticker.

Where do I get a code?

All officially-licensed NASCAR merchandise sold at your favorite retailer (online or in-store) will have a hologram either on the hangtag or directly on the item. The code is embedded on the hologram and should be easy to read. If you purchased merchandise without a hologram, go ahead and test out our system with sample code F123456789 and be sure to look for the hologram next time. See the section titled "What if my Hologram doesn't have a number?" for more information.

What is the difference between officially-licensed NASCAR products and unlicensed products?

Counterfeit merchandise does not have authentic marks and is not licensed and approved by NASCAR, its drivers or its teams. Colors, logos and names are often not correctly displayed and ultimately counterfeit merchandise supports only one entity - the seller - while officially licensed products support sponsors, drivers, teams and NASCAR.

Do I have to redeem my Hologram at this time?

You should go ahead and redeem your codes at the time you enter them. If you are interested in multiple Sweepstakes, feel free to enter a hologram code during the sweepstakes you are interested in. Click here to review the sweepstakes list.

What if I didn't get all my E-Gifts?

Sign into NASCARHOLOGRAM.com (not the same as NASCAR.com) and click on "My Account." At the bottom of the HOLOGRAM section will be a link for redeeming any remaining un-redeemed Holograms.

How do I see all my redeemed E-Gifts?

Sign into NASCARHOLOGRAM.com (not the same as NASCAR.com) and click on "My Account." In the HOLOGRAM section, there is a link for each redeemed E-Gift so that you can access the E-Gift again.

What if my Hologram starts with a 'A'?

If your code(s) begin with the letter "A", those holograms are part of the old Official NASCAR Hologram program (which is still valid). This hologram style has been out of circulation since 2008. Please contact realproduct@nascar.com if you find merchandise with this sticker.  Due to upgraded security measures and border patrol regulations, those codes cannot be used for this promotion. Please use this free code Hologram ID: F123456789.

What if my Hologram doesn't have a number?

If it is an old Hologram (oval) and small, this hologram style has been out of circulation since 2008. Please contact realproduct@nascar.com if you find merchandise with this sticker.  Please feel free to use this free Hologram ID: F123456789.

What if I don't see a Hologram on my NASCAR product?

If you NASCAR item does not have a hologram, it may be counterfeit. Tell us everything you can about what it is, where you saw it, and the name of the retailer or seller. Email us the details.

For fans that don't have a hologram, please feel free to use this free Hologram ID: F123456789.

What if I don't remember my NASCARHologram.com password?

Please return to the Home page of NASCARHOLOGRAM.com. Enter your email in the first blank field. Below it, there is a link labeled "Forgot my NASCAR HOLOGRAM Password." Click on it. Please note that your NASCAR.COM account and your NASCARHOLOGRAM.com account are not the same. Each require their own password.

What if I didn't receive my NASCARHologram.com password?

If you do not receive your password within 2 hours after requesting it, there are 3 possibilities:

  1. You have entered an incorrect email address.
  2. You do not have a NASCARHologram Account. Please note that your NASCAR.COM account and your NASCARHOLOGRAM.com account are not the same.
  3. Check your spam filters. Also, make sure to add nascarsweepstakes@opsecsecurity.com to your email program's "approved senders" list.

What if I live in Canada?

Due to Canadian law, if you are a Canadian resident, we are only able to offer you the instant e-gift at this time. Please use this free code, F123456789, to obtain an e-gift of your choice at NASCARHologram.com.

Report counterfeit merchandise

Anytime you are shopping and you see merchandise that doesn't have an Official NASCAR Hologram, go ahead and tell us everything you can about what it is, where you saw it, and the name of the retailer or seller. Email us the details.


Last updated on 2/6/2014 5:28:37 PM