Register your Official NASCAR Hologram(s) here. For each valid Hologram code entered, pick from a pool of E-gifts, such as exclusive NASCAR wallpaper, videos, and even a 30-day trial subscription to the Official NASCAR Members Club! For each valid Hologram entered, you may also enter one of the many sweepstakes offered by NASCAR or its partners**.

Wondering what a NASCAR Hologram is, exactly? Check out the Frequently Asked Questions!

Click here to review legal lines for NASCAR Team Properties licensed merchandise.

Featured Sweepstakes

Tuesday, December 05, 2017 NASCAR Hologram Grand Prize Sweepstakes

Register for your chance to win two (2) NASCAR Racing Experience Practice sessions at any one of NRE's 14 tracks across the US!

Thursday, November 30, 2017 NASCAR Shop Gift Card

Need a little help for the holiday season? Enter now for your chance to win a $200.00 Gift Card to NASCAR Shop!

Sweepstakes ends on 11/30 at 11:59PM EST

Tuesday, November 21, 2017 AUTOGRAPHED Kevin Harvick New Era Playoff Hat

The final four have clinched! Win your Autographed Kevin Harvick New Era Playoff Hat! Enter now!

Previous Winners


Sign in to your NASCAR Hologram Rewards account to participate, or register if you are new to NASCAR Hologram Rewards. Once logged in, you can review the status of your redeemed and unredeemed Holograms, download your E-Gifts, check on the outcome of your registered sweepstakes, and more!

NO PURCHASE NECESSARY TO ENTER OR WIN A SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes may be subject to terms and conditions. Please review the terms and conditions of each sweepstakes before entering. Unless otherwise stated, sweepstakes are open only to U.S. residents aged 18 or older.

**Sweepstake offerings subject to change without prior notification.